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| CP+B and Wavemaker are the incumbents By Patrick Coffee Travel booking site Hotels.com has launched a full review of its North American media planning and buying business. It will combine the American and Canadian portions of the account, seeking a strategic advantage in the increasingly crowded reservation aggregation market. Sources note that Manhattan consultancy Ark Advisors will handle the initial stages of the review... Read more » |
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| Includes 20 animated films from a wide array of partners By Angela Natividad |
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| Promoted Content by GumGum | | |
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| And how 3 of those brands think about trust By Katie Richards |
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| 'Welcome to the driver's seat' By Tim Nudd |
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| CMO Carla Hassan says the reinvention includes partnerships, digital ads and experiential By Kristina Monllos Toys R Us is revamping its brand positioning to tout the importance of playtime. The Wayne, New Jersey-based chain filed for bankruptcy earlier this month, but that's not the reason behind the rebrand, according to chief marketing officer Carla Hassan. "I believe that we have a beautiful brand that is in need of reinvention," said... Read more » |
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