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House Industries’ Fonts Have Added Style, Swagger and Strangeness to What We Buy for 2 Decades The Henry Ford Museum looks back on more than 20 years of unusual inspiration By Robert Klara One afternoon in 2010, Andy Cruz got home, checked his voicemail and heard the sort of thing that most designers only dream of. It went like this: "Hi. This is Jimmy Kimmel. Sorry for bothering you at home. I just wanted to talk to you about designing a logo for my show." For a moment,...
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As Ad Fraud Seems to Be on the Decline, Airbnb and Pepsi Say They’re Seeing Less of It ANA and White Ops say fraudulent activity will fall in 2017 By Marty Swant Some advertisers, including Airbnb and Pepsi, say ad fraud is on the decline this year, though it's still an ongoing battle they're paying close attention to. According to Atin Kulkarni, global head of media and content innovation at Pepsi Co., improved data and partnerships with the Media Rating Council and Facebook have helped drive bot...
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9 Particularly Fascinating Digital Marketing Stats From This Week Donuts, ad fraud and YouTube are making headlines By Christopher Heine Like other recent weeks, the last several days have been chock-full with online branding numbers. Here are nine that we found particularly interesting. 1. AR booms Digi-Capital's report said that the mobile augmented reality space will have more than 1 billion users and total $60 billion by 2021. 2. Fraud falls There's actually good news...
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Amazon’s Physical Stores May Be Causing Hype, but the Digital Payoff Could Be the Real Story NYC debut underscores showrooming potential By Christopher Heine A few hours after vacationer Sariah Lutkin landed in New York City on Wednesday from Cologne, Germany, she saw a sign about the new Amazon store in Gotham's Columbus Circle area. There's no such storefront for the ecommerce giant in Europe, so Lutkin, an Amazon.com customer, decided to check out the mall-based location that opened...
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Survey Suggests American Voters Have More in Common Than You Might Think Deep Roots Analytics finds some points of consensus By Erik Oster Conventional wisdom states that the political landscape has Americans more divided than ever, but new research suggests there is plenty Americans do agree on. Following the contentious 2016 presidential election, Deep Roots Analytics, a firm co-founded by former Mitt Romney campaign director of data science Alex Lundry, conducted a survey of 5,981 American voters from...
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Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era Brands face one of their greatest challenges to date By Peter Mühlmann This is the age of distrust. Fake news infiltrates the media daily. It inundates social media feeds and tempts with the most appealing of clickbait headlines. For marketing's underbelly, it has been a gold mine, but it has come at the cost of trust and consumer confidence. Peter Muhlmann Never before has the general public...
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McDonald’s Yanks America’s Chain in Goofy British Ads for USA Burgers Leo Burnett cooked up the campaign By David Gianatasio McDonald's U.K. and Leo Burnett London really get Americans! Kind of. Well, maybe not at all. To promote a selection of USA-themed burgers, Burnett cooked up a kooky campaign stacked with bizarrely broad stereotypes and saucy deadpan humor. Four TV ads have similar setups, with Brits morphing into absurd American caricatures as they discuss hitting...
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