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March 29, 2023
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Top News
Pictures can be worth a thousand words—and that includes the photo you use to market yourself in your real estate business.
Full Story: REALTOR® Magazine (3/29) 
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How to Legally Attract Buyers by Finding Them Off-Market Homes Not Yet on MLS
.... so they are compelled to seek you out because they can't get access to these homes either on their own or from any other agent >> MORE
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Best Practices in Sales & Marketing
For the last three months, major market indicators, including contract signings, new construction and existing-home sales, have been turning positive.
Full Story: REALTOR® Magazine (3/29) 
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Why empathy is the key to a real customer-first strategy
(Pexels)
A truly customer-first approach has to be empathetic, with messaging that adds value and doesn't invasively interrupt experiences, writes Christa Carone, president of Infillion Media. "When our products and services make people's lives better, on their terms, in ways that respect their time and attention, that's when our 'customer first' claims will stand up to scrutiny," Carone writes.
Full Story: SmartBrief/Marketing (3/28) 
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TikTok advertisers can now tap creators to launch Branded Effects via its Effect House that include interactive features such as augmented reality experiences within online marketing efforts. TikTok says all ad formats will support Branded Effects and brands will be able to control videos that appear on the effect's detail page to ensure brand safety.
Full Story: Social Media Today (3/27),  TechCrunch (tiered subscription model) (3/27) 
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Spring Clean your marketing budget!
Curious to know which of your marketing campaigns are polished and bring in home sellers and buyers, or which ones should go straight to the trash? Call Tracking is the tool that tells you which sources are feeding your listings, so you don't have to guess if your campaigns are wasting your budget.
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Real Estate Trends
If you plan to sell inherited homes or make it a large part of your business, then you must understand the range of emotions that your clients will experience and how to respond to them appropriately.
Full Story: REALTOR® Magazine/The Lounge (3/28) 
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Year-over-year home price growth moderated for the ninth straight month in January, when the S&P CoreLogic Case-Shiller national home price index gained 3.8% from the prior year. Price growth was still strong in the Southeast, where Miami and Tampa posted double-digit year-over-year gains.
Full Story: Reuters (3/28) 
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Mary Lou Wertz of Maison Real Estate is the listing agent for this historic townhouse in Charleston, S.C. The property has undergone $1 million in renovations while its historical elements have been preserved.
Full Story: The Wall Street Journal (3/27) 
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Business Wellness
Diversification among banks and accounts, open communication with bankers, and a schedule for regular review will add a layer of protection for small businesses' money, experts say. They also say regulators' willingness to step in amid recent turmoil demonstrates short-term safety for accounts.
Full Story: The Associated Press (3/28) 
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Fair & Equitable Housing
Nancy Owens of nonprofit Evernorth calls for "a steady and sustained funding source to build more housing" as a way to meet an ongoing imbalance between supply and demand. She also calls for changes to regulations in Vermont that impede certain types of housing development.
Full Story: VTDigger (Vermont) (3/28) 
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Legislation & Regulation
Consumer Financial Protection Bureau Director Rohit Chopra, speaking at CBA LIVE on Tuesday, said stronger regulation and risk management are necessary for banks and fintechs to lessen the risk of events such as the Silicon Valley Bank collapse. Chopra added: "No one really believes that there is no nonbank that could offer the same type of contagion or same type of systemic effect. A major disruption or failure of a large mortgage servicer really gives me a nightmare." Chopra also said regulators should assess the impact that social media and other rapid communications have on bank runs.
Full Story: Reuters (3/28),  American Banker (3/28) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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