Housing market filled with 'wait-and-see' home buyers | Back to basics: How to become a broker | Head of IG: How to boost content performance
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August 29, 2024
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Contract signings dropped to the lowest level on record last month, but pent-up buyer demand could be waiting for opportunities to open up.
Full Story: REALTOR® Magazine (8/29) 
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Listing Presentation Templates & Scripts
When it comes to listing presentations, there is one cardinal rule: don't wing it. An intentional and structured listing presentation is paramount to your success, ensuring that every conversation with a potential seller convinces them that you are the perfect agent to sell their home. Check out this guide that walks you through the only Listing Presentation you need, in any market.
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Best Practices in Sales & Marketing
Clocking hours in the field, continuing education and state-specific licensing are all part of the trajectory.
Full Story: REALTOR® Magazine (8/28) 
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Head of IG: How to boost content performance
Mosseri (Jeff Kravitz/Getty Images)
Instagram Head Adam Mosseri shares advice for making posts on the social media platform more effective. Mosseri's tips including sharing content on different parts of Instagram such as Reels and Stories, and maximizing collaborative posts by joining with an account that has a larger following.
Full Story: Social Media Today (8/26) 
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PR pros: Focus on the reader to be heard
(Pixabay)
Ann Wylie, president of Wylie Communications, urges PR professionals to ditch the "institutional narcissism" and focus on the audience. Engaging leads, storytelling and clear calls to action can help connect with readers and get the message across, Wylie says.
Full Story: PRSAY (8/26) 
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Attention metrics are becoming increasingly important for marketers looking for ways to diverse data and measurement strategies. Nearly half of U.S. brands and agencies this year are focused on attention metrics, including audio or visual tracking data signals and survey-based methods.
Full Story: eMarketer (8/27) 
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Real Estate Trends
The Simi Valley, Calif., house featured in the 1982 horror movie "Poltergeist" was listed for $1.175 million and quickly received an offer, though the final sale price remains undisclosed. This home in the Forest Hills neighborhood features four bedrooms, three bathrooms and a backyard pool and spa.
Full Story: San Gabriel Valley Tribune (Monrovia, Calif.) (8/28) 
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Lead the way with BrokerMetrics.
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Technology & Innovations
AI is revolutionizing email security by going beyond phishing detection to address sophisticated threats, including business email compromise and email account compromise. Machine learning models analyze email content and patterns and can predict and block threats.
Full Story: CSO (free registration) (8/27) 
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Business Wellness
3 ways to teach teams about professional etiquette
(Overearth/Getty Images)
Professional etiquette is crucial for improving workplace culture and resilience, which is why Pamela Eyring, the president and owner of The Protocol School of Washington, recommends leaders teach soft skills, model desired behaviors and set clear expectations to enhance team cohesion and productivity. "Leaders should foster an environment of frequent appreciation and feedback, emphasizing the impact of professional etiquette on client satisfaction and company growth," Eyring suggests.
Full Story: SmartBrief/Leadership (8/28) 
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Fair & Equitable Housing
The legacy of the sundown town has an enduring effect on housing equity. Informed real estate professionals are better equipped to avoid fair housing violations and serve their clients well.
Full Story: REALTOR® Magazine/The Lounge (8/27) 
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Legislation & Regulation
The U.S. Treasury is implementing a rule in December 2025 requiring real estate professionals to report cash sales of certain residential properties to combat money laundering. This rule applies to sales involving legal entities and trusts, excluding individual cash buyers or sellers, and affects title agents, attorneys and others involved in property closings.
Full Story: CoStar Group (8/28) 
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