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How 2 Data Pros Became Friends by Exchanging Data Visualizations of Their Lives on Postcards Giorgia Lupi and Stefanie Posavec's delightful 'Dear Data' By Angela Natividad Data can be seen as an abstraction at best, or at worst, a way to introduce the robotic quality of programmatics into creativity. We might associate it with digital's way of converting the tangible, the soul of ...
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How Star Wars' 5 Biggest Brand Partners Activated Around Rogue One >From TV spots to packaging to sweepstakes By Chris Thilk For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a more awkward title than even the prequel trilogy accomplished. ...
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This VR Campaign Puts You in a Bar to See How You Act, and Whether You'd Drive Drunk NHTSA targets millennial males with 'Last Call' By Angela Natividad So, No Man's Sky was a disappointment, and you've long since deleted Pokémon Go from your phone. What's a dude with twitchy fingers to do?
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Coca-Cola Invented a Bottle Cap That Lets You Record an Audio Message for a Loved One 30 seconds of holiday cheer, plus a frosty beverage By Gabriel Beltrone This holiday, a few lucky consumers in Italy will have a new way to communicate with their loved ones—with a high-tech message in a Coke bottle.
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This African Model Fights for Diversity in Fashion by Remaking Some of Its Famous Ads Does color change a campaign? By Angela Natividad Given how much diversity we're beginning to see on TV—and the fact that a sense of exploding diversity was a sticking point in this year's election—it can be hard to remember that most media and ...
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Sam the Horse's Wish to Be Adopted Comes True in Purina's Tearjerker of a Holiday Ad >From The Martin Agency By Katie Richards Prepare to ugly cry at your desk or shed a few slow rolling tears, all because of a horse named Sam.
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The Salvation Army Just Scored One of the NFL's Best Product Placements Ever Was at the center of Cowboys' touchdown celebration By Christine Birkner NFL players who dance or celebrate too overtly after scoring a touchdown are often fined by the league for such shenanigans—but last night, one such celebration garnered some great PR for the Salvation Army. In ...
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