CANNES, France--How do you know when you've created great work? You make some really bad stuff first. That was the message from beverage company Diageo CMO Syl Saller and global head of Baileys and beers for Diageo Mark Sandys in their keynote address at Cannes Lions this year. "We have all made bad work. Why...
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Brand Marketing Daily
June 21, 2017
The top trends and topics for marketers
CMO Syl Saller on brand purpose
By Katie Richards
CANNES, France--How do you know when you've created great work? You make some really bad stuff first. That was the message from beverage company Diageo CMO Syl Saller and global head of Baileys and beers for Diageo Mark Sandys in their keynote address at Cannes Lions this year. "We have all made bad work. Why...
Read more »
David's Anselmo Ramos reflects on the multiple gold Lion winner
By Tim Nudd
Adweek Webinar by NinthDecimal and Affinity Solutions
Thursday, June 22, 1 PM ET | 10 AM PT
JWT and the Geena Davis Institute on Gender in Media team up
By Kristina Monllos
An AI bot helped voters connect with political candidates
By Katie Richards
Ivan Pollard joins the CPG giant from Coca-Cola
By Patrick Coffee
General Mills today announced that Ivan Pollard, former senior vice president of strategic marketing at Coca-Cola, will be its new global chief marketing officer. Pollard, who officially left Coca-Cola in May, begins his new job on July 10, reporting to newly appointed CEO Jeff Harmening. Pollard replaces Ann Simonds, who spent more than two decades...
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'Mom On' marks 72andSunny's debut
By Patrick Coffee
Yoplait knows it's hard out there for moms. When they're not struggling to balance parenthood with the many other stressors of modern life, they're facing judgment because people--online and off--have their own parenting strategies and aren't afraid voice their opinions. The yogurt brand opens its new campaign--appropriately titled "Mom On"--with a scene that will feel...
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Scholz & Friends on their gold Lion winner
By Tim Nudd
CANNES, France--It's one of the most memorable images of this Cannes Lions festival. A stack of Der Tagesspiegel newspapers, with a cover photo of Donald Trump repeated more than a dozen times, elongating his face and giving the illusion of a very, very big mouth. "Will he bully his way into the White House?" asks...
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'Meet Graham' and 'Adland Index' win the other two
By Tim Nudd
CANNES, France--Droga5 has another Grand Prix trophy from Cannes to add to its collection, as it picked up the prize in Cyber for the "Did You Mean MailChimp?" campaign, which reimagined the brand name in playful and creative ways. The campaign, which launched in January, invented the names MaleCrimp, MailShrimp, KaleLimp, FailChips, VeilHymn, SnailPrimp, JailBlimp,...
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