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| April 8, 2021 | We thank Ekata for advertising with us.
How The Hut Group Prevents Fraud
The Hut Group is a worldwide direct-to-consumer ecommerce seller of beauty, nutrition, and technology goods. The company operates 100 websites across 169 countries and 40 currencies.
Online fraud is a ongoing threat. "We constantly have to keep up," says the firm's deputy head of fraud. "We know which regions are higher risk, and we employ the appropriate tactics for country-specific transactions."
Manual reviews are a key component of The Hut Group's fraud-prevention efforts.
Download "Top Five Tips for Manual Fraud Review Teams," Ekata's latest ebook, for hard-earned lessons from The Hut Group, including: The limitations of automated rules and models. The necessity of employee training and incentives. Always-evolving tactics of fraudsters. Pros and cons of machine learning. DOWNLOAD THE EBOOK
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