Facing the prospect of losing marquee customer American Airlines to Airbus, Boeing announced on July 20, 2011 that it would reengine the 737 instead of developing all-new successor later in the decade. American, which had long been an all-Boeing customer, split a record-setting order for 460 narrowbodies between the re-engined A320neo and the 737 – but only after Boeing agreed to launch the MAX. “Lacking the means but not the desire, Boeing is setting aside the creation of its first advanced single-aisle transport of the 21st century in favor of a more conservative new engine 737,” reported Aviation Week’s Michael Mecham and Guy Norris. The American order was a coup for Airbus that would have huge ramifications. A decade later, the A320neo holds a commanding and likely long-lasting lead in the narrowbody market as the 737 MAX program recovers from two crashes and a 20-month grounding by the FAA. |