BizBash Buzz

THIS WEEK IN EVENTS

How a Uterus-Shaped Vending Machine Was Actually an Experiential Marketing Tactic

Now that we have your attention... Keep reading to see how health care companies like The Pill Club, LetsGetChecked and others are deploying experiential marketing strategies to spread awareness and engage consumers.

How This Music Festival Doubled in Size From Its Inaugural Year

The Railbird Festival organizers partnered with Sunbelt Rentals to expand the
2021 footprint.

Experience the Boldness
of Columbus

As in-person meetings return and life looks more like it did pre-pandemic, we can’t wait to welcome you back to the country’s 14th largest city. Let’s work together to bring the industry back stronger than ever. Learn more.

15 Pumpkin Decor Ideas for Fall

From elaborately carved creations to simple floral vases, get inspired to incorporate
the seasonal staple into event decor in different ways.

The Future of Events: The ROI of an All-Virtual and Hybrid Approach to Events

This new white paper from Hopin explores how to successfully monetize virtual and hybrid events.

SPONSOR SPOTLIGHT

Experience Columbus

While meetings and conventions took a pause in 2020 due to the pandemic, Columbus didn’t stop working to ensure that when the time came to return to in-person meetings, planners and attendees had all the tools they needed for a successful event.

INDUSTRY NEWS

NATIONAL: The annual “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” show put on by MRC Live & Alternative and ABC will celebrate its 50th anniversary on Dec. 31. Airing live on ABC, the celebration will feature the event's first-ever Spanish language countdown, with Puerto Rico as the inaugural host destination.

Pop-Up Magazine, a multimedia storytelling experience presented as a live magazine, has announced that its fall tour will bring shows to Oakland, Los Angeles, New York and Washington, D.C. from Nov. 12-18. Contributors to the fall 2021 issue include Cord Jefferson, Ingrid Rojas Contreras, Jon Mooallem and Ian Urbina.

JACKSON, NJ: Teen Cancer America (TCA), a national nonprofit based in Los Angeles, will host its inaugural Golf Outing at Metedeconk National Golf Club in Jackson, N.J., on Oct. 18. The event includes lunch, a practice session, a 12:30 p.m. shotgun start, cocktails, dinner
and music.

PHOENIX/SCOTTSDALE: The ADERO Scottsdale hotel has appointed Stacey Kokosinski to director of sales and marketing for the region's only Dark Sky Zone resort. Kokosinski brings over 25 years of experience to help her in her new position, where she’ll oversee all aspects of sales and marketing strategies and revenue management at the 177-room property.

WASHINGTON, DC: Events DC and No Kings Collective are hosting the first annual Asian-inspired street festival featuring dozens of D.C.-area vendors. The REDEYE Night Market will open on Nov. 6 and occupy four blocks of Pennsylvania Avenue from Third through Seventh Streets. Attendees can enjoy cultural and musical performances, plus free admission with food and beverages available for purchase.

What's happening on the event scene in your city? Email us and share the news!