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ABC and Warner Bros.' New Deal Will Make Binge Watching Easier Viewers come away big winners By Jason Lynch Networks and studios have been battling for years over stacking rights—the ability to offer in-season episodes via on demand or network streaming—but a new agreement from ABC and Warner Bros. Television ...
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Hershey's Take 5 Let SXSW Festivalgoers Exchange Swag for Things They Actually Wanted Targeting millennials by solving a consumer problem By Kristina Monllos American Greetings wasn't the only brand hoping to disrupt South by Southwest's tech focus. As part of an effort to relaunch its Take 5 candy bar, Hershey's took the brand to Austin, Texas, with an ...
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As March Madness Tips Off, Here's Why CBS Will Sit Out the National Championships Cable networks increasingly snag major sporting events By Tim Baysinger When Duke and UNC-Wilmington tip off the 2016 NCAA Tournament, CBS will carry the game, a tradition dating to 1982.
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Yik Yak Drew a Bunch of Criticism at SXSW Over Anonymity on Its Platform Co-founders' focus is 'building local communities' By Marty Swant Yik Yak co-founders Tyler Droll and Brooks Buffington spoke in front of about 100 people earlier this week at South by Southwest Interactive. The pair arrived wearing matching Yik Yak socks and joked on stage ...
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Audi Says 'Intelligence Is the New Rock and Roll' in Latest Ads for the A4 Set to Iggy Pop By David Gianatasio Would Iggy Pop drive an Audi?
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What Instagram's New Algorithm Could Mean for Agencies and Brands Marketers weigh in on the changes By Lauren Johnson With more than 400 million monthly users and a growing number of advertisers, Instagram is adding an algorithm that reorders pictures and videos in users' feeds based on their interests. It's a move ...
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Before Banana Republic Was Mainstream Fashion, It Was a Weirdly Wonderful Safari Brand Revisiting the pith helmets, Jeeps and life-size giraffes By Robert Klara Mel Ziegler still recalls the day in the early 1980s when he and his wife, Patricia, opened the most unusual clothing store Beverly Hills, Calif., had ever seen.
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