Abercrombie & Fitch wants to reach twentysomethings seeking fashionable basics. It's turning to TikTok. Read more below. - During the second quarter of 2021, Abercrombie & Fitch began working with Gen-Z consultancy IF7 to tap into the growing TikTok audience and tout its new more inclusive brand identity. Here’s a look at how the strategy has grown.
- In this week’s Digiday+ Media Briefing, media reporter Sara Guaglione looks at what the AP and The Washington Post plan to do with the 40-plus climate journalists they have set out to hire.
- Redbox transformed itself from a DVD rental firm reliant on foot traffic in stores to a multifaceted entertainment company. To do it, the company leverages its 43,000 physical kiosks to reach digital users. More in this Digiday+ Case Study.
- Leonard Edwards, Evil Geniuses' new head of global partnerships will look to push his gaming career to new heights.
- Condé Nast inks deal with TikTok to monetize exclusive content.
Other things to know about - Join us at the Digiday Media Buying Summit in Palm Springs, Calif., from April 5-7 where we will bring together media buying execs to discuss targeting, measurement, data challenges, the metaverse and everything in-between.
- In-housing is in a state of evolution. Download this report to learn how in-house teams are adapting marketing tactics and internal processes to drive marketing growth. Sponsored by Bannerflow.
- Marketers are reassessing their digital media targeting strategy to reach the right consumers while prioritizing privacy. Download this guide to learn how companies are shifting internal tactics and external partnerships. Sponsored by Wiland.
| | |
|
| Top Stories |  | | Ivy Liu |
|
| | | | | Abercrombie & Fitch wants to reach twentysomethings seeking fashionable basics. It’s turning to TikTok. | | |
|
howdy! | | | | | The company transformed itself from a DVD rental firm reliant on foot traffic in stores to a multifaceted entertainment company. To do it, the company leverages its 43,000 physical kiosks to reach digital users. | | |
| | | | | To drive CTV ad performance, brands are creating multiple variations of different ad units to serve audiences. Download this guide to learn how marketers are using metrics to inform creative refreshes. | | |
| Advertisement |  | | |
howdy! | | | | | In this week’s Media Briefing, media reporter Sara Guaglione looks at what the AP and The Washington Post plan to do with the 40-plus climate journalists they have set out to hire. | | |
| | | | | Brands and agencies are approaching new digital media targeting strategies that uphold privacy standards. This report highlights how teams are navigating targeting pain points and opportunities. | | |
howdy! | | | | | As a passionate Madden NFL player on the PlayStation 3, Edwards managed to achieve the countrywide No. 9 ranking. Now, as the partnerships lead for an esports organization that financiers valued at $255 million last year, Edwards will look to push his gaming career to new heights, albeit in a very different arena. | | |
| Advertisement |  | | |
| | | | | As the gap between B2B and B2C customers closes, advertisers are identifying audience segments and executing campaigns around newly enriched profiles. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at what TV and streaming companies’ latest earnings reports indicate about the state of the streaming business. | | |
howdy! | | | | | Condé Nast will produce exclusive content for its GQ and Vogue TikTok channels (and in print), with a joint sales effort by the two companies to develop more opportunities for advertisers on the platform. | | |
| | | | | IAS CEO Lisa Utzschneider joins the Digiday Podcast this week to talk about the pivot to CTV, contextual data and brand safety strategies. |
|
|
