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| Programmatic will account for almost 90 percent of display spend by 2020, according to eMarketer, and while money will continue to flow, how it’s spent will change. The next era of programmatic buying is being ushered in, and supply path optimisation (SPO) is at the forefront of this dialogue. Advertisers and agencies are beginning to assess the value of their technology partners — and are optimising supply paths to ensure that every bit of budget spent has an impact. By downloading this report you will find: New research into where UK buyers are in their SPO journeyInsight into how UK buyers are approaching SPOThe biggest benefits and concerns around optimisationHow SPO impacts UK buyers’ SSP relationshipsSPO’s impact on publishersFour core steps to how you can put SPO into action today Get the guideOne Liberty Plaza | 9th Floor New York, NY 10006 You received this email because you're signed up for updates about Digiday's partner programs. Change your preferences below to stop receiving them or unsubscribe from ALL Digiday email. Like Tweet Share Forward Preferences | Unsubscribe |
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