In his new role as global evp of commercial and sales strategy at Vice Media Group, Geoff Schiller is hoping that social video, events and branded content will help defend VMG from the headwinds to advertising. More in this episode of the Digiday Podcast. Marketers and agency execs say that they don't see ChatGBT taking copywriting jobs but that it will likely be a tool advertisers use to help the creative process going forward. More in this Digiday+ Marketing Briefing. Agencies feel good about the year they each had in 2022, how 2022 shook out for the industry and where they'll end up in 2023. But there is a clear shift happening away from unfettered optimism toward cautious optimism among agencies, Digiday+ Research found. Jordan Sherman is no longer CEO of Immortals Gaming Club. The news comes just over a year after Sherman stepped up as chief executive of the prominent esports organization following a corporate restructure in September 2021. CES 2023 last week brought sustainability and emerging channels of podcasting and the metaverse to the fore. Other things to know about The Digiday Media Buying and Planning Awards are your chance to put your work in front of our judges from McCann Health Engagement, Fitzco and more. Submit by this Friday, January 13 to save on entries. Given the increasingly complex customer journey, marketers are optimizing ads for time-in-view and other attention metrics. Sponsored by Nano Interactive. Download this publisher guide to learn how advertisers are running successful CTV campaigns with SSPs. Sponsored by TheViewPoint.
Marketers and agency execs say that they don’t see ChatGBT taking copywriting jobs but that it will likely be a tool advertisers use to help the creative process going forward.
For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. Instead, alternative identifiers, universal IDs and ID-agnostic solutions will become crucial.
Agencies feel good about the year they each had in 2022, how 2022 shook out for the industry and where they’ll end up in 2023. But there is a clear shift happening away from unfettered optimism toward cautious optimism among agencies.
As sustainability becomes business-critical for brands, the ad tech industry is developing solutions to help advertisers activate and run sustainable ads.
