Aug 05, 2024

We are certainly offering bang for your buck today. You can read Chris Robson on measuring customer value and risk being sucked down the deep internet rabbit hole known as The Monty Hall Problem (I did). Then you can soothe your troubled mind by reading Kathleen Schaub on nature-inspired layered thinking for better marketing planning.

Or you can consult the Amazon ad revenue news for some Prime Video recommendations. “Fallout,” “The Boys”? I know the titles but could not tell you anything about the shows. Clearly, I am not wasting enough time in front of the TV.

And if you haven’t done so already, please take a few minutes to complete the MarTech Replacement Survey.

Kim Davis
Editor at large

Digital advertising

Amazon digital ad revenue up 20% in 2nd quarter

The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings.

Marketing management

Nature’s inspiration for transforming your marketing plan

Marketer-against-a-background-of-green-trees-and-palms

Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability.

Marketing management

How additional information changes customer value assessments

Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics.

MarTech webinar

Future-proof your content

The digital world moves fast. What worked yesterday might not cut it tomorrow. To stay ahead, your content needs to be dynamic, engaging, and effective.

Customer experience

Customer journey maps: What you need to know

A good map helps you see the customer experience through the eyes of your customers.

Ecommerce

Retailers struggle to identify site visitors

A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with.

Performance marketing

Your performance marketing guide to summer

Dive into MNTN’s comprehensive summer guide, where they cover everything from audience targeting to campaign set up, and all the creative best practices you’ll need to drive performance on Connected TV.

Marketing technology

The latest jobs in martech

On the hunt for something new? Check out who's hiring in martech this week.

Free online event

Discover solutions and strategies to drive better business outcomes

An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more — yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25!

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