Adidas has a number of celebrity football endorsers, like Lionel Messi. But the company recently discovered the power of micro-influencers when it launched its Glitch cleats and an accompanying app.
Copyranter sees the rise in creative collaboration at ad agencies and says it will lead to "diluted, overthought, timid ads."
Like many other publishers, NBC News is shifting its focus from page views to loyal visitors. Here's how this has changed the company's approach.
Facebook is barring people from customizing links, headlines and descriptions of links they post on the platform, a move it says is to combat the spread of fake news. Unsurprisingly, this has upset those who work in audience development.
Agency Dentsu represents 21 percent of the roughly $42 billion advertising market in Japan. Subscribe to Digiday+ to read about the company's unusual reach in the country and unique position in that market.
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