The evolution of automation and its impact on campaign effectiveness

As connected TV continues to evolve, so do brands' optimization tactics. Advertisers are employing manual and semi-automated — though often more manual — solutions to optimize CTV campaigns based on the data they’re analyzing and the insights that emerge. Yet, that optimization is becoming more difficult as the market expands and more resources are required.

We want to know how you have approached CTV optimization in the past and how you plan to do so. What challenges have you encountered in this space? How effective have your strategies been, and what tools have you used to measure performance?

Take this survey and receive a $5 gift card and the results.