| Seb Joseph Google has long made advertisers bend to its whim. But the landscape is changing. |
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| Sahil Patel About 80% of CBSN viewers watch live, with average session time “well over an hour,” according to CBS News Digital evp Christy Tanner. |
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| Sponsored Content Cxense It wasn't so long ago that publishers were promising massive scale, and that was just fine with CPM-driven ad buyers. It may seem counterintuitive, but subscription models can, in fact, raise ad revenues over the long term. Sponsored by Cxense. |
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| Kristina Monllos “I know the words "brand safety" have been so overused at this point, but it’s so critically important.” |
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| Mark Weiss Forty-five percent of client-side marketers said they have ended an agency relationship to cut costs according to a survey of 73 marketers surveyed by Digiday this April. |
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| Sponsored Content Verve Programmatic is a powerful way of reaching targeted audiences at scale, but the ability to create a personalized experience of digital advertising is a promise that is only partly realized. First-party data can unlock the personalization potential of programmatic, but this comes with its own hurdles. Sponsored by Verve. |
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| Sponsored Content Cxense Savvy media companies know that data-driven revenue models are the way of the future, but they'll have to work hard to compete with The Duopoly. Learn how to maximize your capabilities through dynamic paywalls, data alliances and more. Sponsored by Cxense. |
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