The rise of connected TV and streaming platforms have caused many to cancel cable subscriptions, with even more planning to do so within the next few years.
To understand consumer preferences around advertising and TV subscriptions, Pixability surveyed more than 700 U.S. adults to provide advertisers with the information needed to drive a greater impact with their video advertising strategies. Download it to learn:
- Who is watching YouTube and what their viewing habits are
- What people watch on the platform and how it’s risen in popularity on TV screens
- How consumers are watching CTV platforms now
Sponsored by Pixability.
