How Advertisers Can Deliver Results This Holiday Shopping Season

In today’s economy – with consumers more price sensitive than ever – reaching shoppers this holiday season on devices and platforms where they’re spending the most time is of utmost importance to advertisers. And with significant challenges in reaching in-market shoppers – including a cookieless reality –advertisers must take a fresh look at their strategies to ensure their campaigns resonate with their intended audiences.

Join us as we take a look at what keeps advertisers up at night, what strategies are in play this holiday season to reach in-market shoppers, the significance of 1st party data, and how Nexstar Digital’s intent data can play a significant role in delivering the results marketers need this holiday season.

Speakers: