How agencies adapt as bots evolve

Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we thought. The challenge is separating the good ones from the bad.

Additional coverage:

• Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the its absence in browsers like Apple’s Safari and Mozilla’s Firefox and they're growing more impatient about addressing this issue.
• Marketers are rolling out holiday marketing and sales early as economic uncertainty persists and pressure builds for the fourth quarter. More in this Digiday+ Marketing Briefing.
• Squarespace wants to target creators directly and help a broader audience think more about what it means to make both content and commerce.
• There is endless speculation about what the world without third-party cookies will look like -- or even if it will ever come to be. Digiday+ Research asked publishers, agencies and brands about who they think will gain and who they think will lose following the death of the third-party cookie.
• Publisher commerce marketplaces aren't always successful, but Hearst's Sheel Shah hopes his company's new marketplace will capitalize on the natural evolution of its readers' online shopping habits.
• A sports betting company has laid claim on the branding for a new rail line to MetLife Stadium. Here’s a look at that campaign.