Good morning marketers, what does a digital transformation look like?
CMOs are taking over the customer journey – and with that comes the push for deeper insights, cleaner data, and a more connected view of the funnel. For many organizations, this requires a digital transformation and a fundamental culture shift (which as we all know isn’t an easy undertaking). But agencies are listening, and they’re helping CMOs break down the barriers to digital transformation.
“You kind of need to build the plane while you’re flying,” said Razorfish President Josh Campo. He sees his agency as the glue that helps bind together the silos within a business, connecting the organization across categories and between functional groups. It may be a massive expansion, but the companies that are shifting their focus from product to consumer by gathering feedback across the digital experience, are the ones winning the race.
In other news, consumers are calling for protection from fake reviews, according to a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany, and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews. Consumers indicated that fake reviews impact brand trust and the majority wanted only verified purchasers to be able to post reviews.
Take note, marketers: consumers are more dependent on reviews than ever, but they’re increasingly wary of fraud.
Taylor Peterson,
Deputy Editor
