While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies.
February 23, 2024

How agencies are tackling growing sports media fragmentation

While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies.

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Ivy Liu
While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies.
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For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success.
Digital advertising has shifted from predefined audience targeting to adopting more sophisticated, custom AI-driven methods.
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The Brave browser has added more ways for its AI assistant “Leo” to help users read PDFs, analyze Google Drive files and transcribe YouTube videos.
With the deprecation of third-party cookies underway, there has seldom been a more urgent moment for publishers and advertisers to revisit their data strategies.
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As a 54-year-old brand, Red Robin is revamping its digital efforts with a cookie-less future on the horizon.
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Even as consumer attention fragments across devices and unlimited content options, sports remain resilient in their ability to collectively capture audiences.
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Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.
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According to Randstad’s recent WorkMonitor report, which surveyed 27,000 workers, only 50% of workers thought they would retire before 65.
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