Due to the new work from home reality across the globe, agencies, brands and consultants are all adapting to pitching over Zoom. Agencies have spent decades perfecting how to immerse clients into a story and make them feel connected to an idea so that they buy it. Transforming how that's done digitally can be awkward. Read more below. Other things to know about - Next Friday is your last chance to enter the Digiday Media Awards. Learn more and submit here in categories like Best Podcast, Best Newsletter, Media Brand of the Year and more.
- In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets. Sponsored by Simulmedia.
| | |
|
| Top Stories |  |
|
| Coronavirus Fallout | | | | Due to the new work from home reality across the globe, agencies, brands and consultants are all adapting to pitching over Zoom. | | |
|
howdy! | Coronavirus Fallout | | | | Like so many other industries, the coronavirus crisis is rapidly separating the distance between the haves and the have nots in the software-as-a-service sector. In ad tech in particular, there was a rush in the middle of the last decade for companies to switch their models from charging clients a percentage of the media they […] | | |
| Sponsored by CafeMedia | | | | Regulations and cookie restrictions have made life harder for publishers, but new research shows that many are finding innovative ways to generate ad dollars. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and Atlanta Black Star as they discuss publisher techniques for driving ad revenue in the privacy era. | | |
| Advertisement |  | | |
howdy! | Coronavirus Fallout | | | | Publishers gathered virtually to discuss the challenges they’re facing within their businesses and what their strategies are for weathering the storm. | | |
| Sponsored by LiveRamp | | | | In a post GDPR and post-cookie world, more publishers are making concerted efforts to explain the value of their content to users and increase the volume of consumer authentication. | | |
howdy! | Coronavirus Fallout | | | | “The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year,” said Jeremy Cai, founder of Italic, which sells luxury bedding, apparel and handbags. “I feel like we are settling into a new normal in many ways of being conservative,” he said. | | |
| Advertisement |  | | |
| Sponsored by Zephr | | | | In a new guide for brand and agency marketers, learn the most cutting-edge measurement and attribution techniques preferred by advertisers that have successfully scaled their TV budgets. | | |
howdy! | Coronavirus Fallout | | | | With brand deals on hold and ad prices in decline, individual video creators are upping their video output to increase viewership. | | |
howdy! | Coronavirus Fallout | | | | “Just salary cuts will at most bring the costs down by 10%, at most, I can guarantee,” one exec messaged me. | | |
| | | | | For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn brought about by the coronavirus pandemic is "infinitely more difficult," Antoniello said on the Digiday Podcast. |
|
|
