Agencies are getting savvier at using artificial intelligence as data comes into greater focus as marketing and information technology are becoming more entwined.
| Agencies are getting savvier at using artificial intelligence as data comes into greater focus and marketing and information technology are becoming more entwined. Additional coverage: Another summer has come and gone, but the digital media industry looks a little bit different than it did last spring. More in this Digiday+ Media Briefing. To garner a bigger share of audience, whiskey startup Duke and Dame is ramping up its digital marketing efforts. DTC meat brand ButcherBox is looking to reach new audiences, especially parents, through a short form video series featuring social media influencers who are also parents. The ascendance of the esports CFO is the result of several recent and significant shifts in the esports business landscape. As Bose debuted its new headphones, CMO Jim Mollica spoke with Digiday about the company's evolving marketing strategy. Other things to know about The Greater Good Awards recognize the companies committed to making a positive impact. In the spirit of giving back, a portion of the entry fees will be donated to Sandy Hook Promise. Submit by the regular deadline tomorrow, September 9. Advertisers, as the way of thinking about affiliates and how they can support advertisers expands, we want to know how you’re approaching partner marketing for 2023. Sponsored by Awin. CTV’s nimbleness is an advantage throughout the holidays, as advertisers are leveraging it to adapt their messaging and direct consumers, whether they are early-bird or last-minute shoppers. Sponsored by MNTN. | | |
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