Agencies tout their DE&I initiatives. But they’re less apt to share numbers and actual results of their diversity efforts.
| Every brand marketer and agency claims to want more in the way of diversity, equity and inclusion. Even during the pandemic, as companies struggled to keep business on track, they continued to vow to build a more representative workforce. It’s easy to get agencies to talk about their DE&I initiatives. But last year was the very first time many agencies publicly revealed the gender, race and ethnic makeup of their entire workforces, in an effort to be more accountable. Read more below. Agencies tout their DE&I initiatives. But they're less apt to share numbers and actual results of their diversity efforts. For Digiday+ members, the legacy of the last year, when the coronavirus crisis overtook the world, is the rapid acceleration of the many changes already underway in the TV, streaming and digital video businesses. With a retail pop-up and move into experiential marketing, MakeSpace is hoping to stand out amid the increasingly crowded digital ad ecosystem. Shopify grew its app store amid the pandemic to have more apps than its competitors and robust tools for app developers. Other things to know about Next week: We’ll go deep on the current Amazon ecosystem and how advertisers can update existing strategies to stay competitive, reach target audiences and much more at Amazon U: Advertising Beyond Search. E-commerce ascended to the retail throne in 2020, but the surge also brought a corresponding tide of fraud. Download this guide to unpack retailers’ latest tactics against chargeback, bots and fraud. Sponsored by sticky.io and Kount. Contextual targeting platforms that have developed intelligence through machine learning and AI have distinct advantages — including easing the concerns of a new cookieless world. Sponsored by Bidtellect. | | |
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