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Agencies: How to avoid the trap of ‘feast or famine’
The biggest challenge in running an agency is to balance the work coming in with the resource to deliver it - consistently, and to a high standard. But too often, agencies fall into a cycle of "feast and famine": plenty in the pipeline, followed by far too little. Ben Potter explains how agencies can break out of this cycle and achieve a consistent pipeline of on-profile opportunities.
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Digital Transformation Monthly – July 2019
This monthly report offers a roundup of key stories, news, case studies and best practice from the world of digital transformation, summarised and analysed with a view to overarching digital trends.
 
B2B Content Marketing Best Practice Guide
This report looks at all stages of the content marketing process, offering best practice advice from experts in the field. The findings are useful to a broad range of B2B marketers in organisations of different sizes, providing practical advice to help make the most of their content marketing programme.
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Many of today’s B2B marketers are being asked to deliver on larger targets with proportionately less resources. But scrappy companies are often praised for beating the competition, even when they started out with almost nothing. What can we learn from them?
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