Good morning, Marketer, and how many marketing use cases are there for AI?

An endless number seems to be the answer to that. If a task requires drafting text, creating images, writing code or juggling data, AI can — in principle, at least — be of assistance.

So let’s narrow it down. Can AI help with marketing operations. In particular, can it do some of the heavy lifting ops requires in a time when there’s a shortage of marketing ops talent? Ali Schwanke thinks so and has outlined eight specific opportunities to deploy it.

Also, have you met MarTechBot yet? Over 500 of our readers have been interacting with the only ChatGPT-powered chatbot trained on the MarTech archive. Join them!

Kim Davis,
Editorial Director

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