Good Morning!

As we roll into a new month, we have a fresh focus at ClickZ. Over the month of June we will be taking a deep dive into the topic of ‘AI in Marketing’.

The idea is to give you, via a series of articles, a good idea as to how the tech fits into your martech stack and what the buying process is for it.

Hopefully by the end of June you will know the benefits and pitfalls of the tech, who are the leaders for it, what are solutions worth investing in, and just why is AI regarded so highly in the realm of marketing.

We kick things of with Lomit Patel, VP of Growth at IMVU, providing an overview of how AI fits into the martech landscape using the Lean AI Autonomy Scale framework.

Enjoy!