How AI has evolved in the marketing industry – and where it’s headed next

Happy Monday!

Today we have Ben Aflalo, Product Director at Dynamic Yield, delving into the evolving role of AI in marketing and what marketers and brands should anticipate next as AI continues to reshape the industry.

Also, ADARA’s Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels.

And finally in our latest Tech Talk Jon Earnshaw, Founder of Pi Datametrics shares how his company helps marketers understand and visualize online commercial opportunities.

Benchmarking Survey 2020

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Please complete this quick survey and see how you compare with others in the industry.

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AI & Automation

How AI has evolved in the marketing industry – and where it’s headed next

Ben Aflalo

Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next as AI continues to reshape the industry.

Retailers, expand your identity strategy to include marketing

Eddie Cannon

ADARA's Edward Cannon shows how identity can improve personalization, testing and brand safety across marketing channels. Read more

Content & Experience

Tech Talk with Pi Datametrics: Controlling your content performance with the right data

ClickZ

Insights from data are only precious if they are actionable and value-led. Read more

Data-Driven Marketing

Survey: Unification in sales & marketing is key for ABM success

Peter Isaacson

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member of our Advisory Board, Peter Isaacson, details all the finding from the survey. Read more

Digital Marketing

Why omnichannel marketing is the best strategy for short-term ad budgets

Brian Bell

Agile and efficient marketing is key in 2020. Brands can garner better results and adapt to evolving buyer behavior by investing in omnichannel approaches. Read more

Blis

Blis is your location-powered advertising & analytics partner, helping brands understand, reach and engage consumers globally. Read more

Advertising & Promotion

The Social Advertiser's Guide to the 2020 Holiday Season

Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now

Paid Search

Making SEO Predictable

With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now

ClickZ Daily: October 12, 2020

Benchmarking Survey 2020

AI & Automation

Data-Driven Marketing

Content & Experience

Data-Driven Marketing

Digital Marketing

Featured Tech Talk

Featured Reports

Advertising & Promotion

Paid Search