Hi John,

AI is supercharging what marketing teams can accomplish. More than four in 10 marketers (45%) worldwide say targeting audiences is the most effective application of AI in marketing automation, according to research from Ascend2.

To discover what to consider when adding a marketing automation platform to your tech stack, download EMARKETER’s Field Guide to Marketing Automation Platforms for Mid-Market Enterprises.

This EMARKETER analyst field guide is made possible by Klaviyo.

Sincerely,
EMARKETER Editors