As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. Additional coverage: Editor's note: Are you scheduling your Cannes plans yet, or just want to stay in the loop on all things Riviera this year? The Digiday Cannes Briefing is returning, keeping you informed of all the industry buzz surrounding the Cannes Lions International Festival of Creativity. Sign up here to receive a daily Cannes Briefing beginning June 14 and running the week of the Cannes Lions International Festival of Creativity. Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. | | |
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howdy! | | | | | U.S. Bank recently turned to AI for research and focus group testing for its new creative. | | |
| | | | | As advertisers seek to capture the attention of Gen Z, podcasts are a lucrative option, as many in this generation are using this format to learn, grow and connect with their favorite creators. | | |
howdy! | | | | | Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform. | | |
| | | | | Aggregated attribution insights are helping brands and advertisers improve decision-making and campaign effectiveness. | | |
howdy! | | | | | EFG has collaborated with game publishers for years, these ties have grown much deeper in 2024. At the moment, whether directly or through its operating partnership with the Esports World Cup (EWC), EFG administers leagues and events for prominent publishers such as Activision Blizzard and Riot Games. | | |
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| | | | | Advertisers face almost infinite choices around how and where to invest, although this leads to “choice overload,” where a CTV-only campaign could have 45 million options. AI tools are helping teams make sense of this data. | | |
howdy! | | | | | The longtime speaker leader has a plan for competing in the crowded category while also reaching new audiences. | | |
howdy! | | | | | The sudden shakeup at the top of The Washington Post’s newsroom is unlikely to improve buyers’ evaluation of news orgs as a place to spend their media budgets. | | |
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