Search marketing

New content strategies for handling AI-powered search

AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.

Marketing attribution

The smarter approach to marketing measurement

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement.

MarTechBot

Are attention spans really getting shorter? How should marketers respond?

The larger issue is today's audiences are more selective about the content they engage with.

Ecommerce

The future of ecommerce: Insights from 200+ retailers

Shoppers expect fast, accurate search, but many retailers still struggle with product discovery. This report reveals how AI is transforming ecommerce and boosting conversions.

B2B marketing

A pair of lead gen providers have disappeared from LinkedIn

UPDATED: Two sales engagement platforms are gone from LinkedIn. The coverage G2 published on its site met the same fate.

B2B marketing

AI can find your ideal customers, but only humans can build real relationships

Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

B2C marketing

94% of advertisers concerned tariffs will lead to cut in ad spending: IAB

Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation.

Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

• Are we all tired of AI?
• Someone had a case of the Mondays.
• That feeling when your vendor cuts a feature you love to use
• Should your CDP be used to support operational use cases?
• Marketers recommend the best marketing books.

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.
• NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

What they're saying

• “A solid marketing measurement strategy isn’t just about overcoming the limitations of cookie-based tracking — it’s about predicting the optimal media mix for maximum impact.” – Rodolphe Dougoud in The smarter approach to marketing measurement.
• “While traditional SEO practices remain important and — according to our research — still correlate with visibility in AI Overviews, it’s time to move beyond keyword-based strategies alone.” – Dave Minifie in New content strategies for handling AI-powered search.

From Search Engine Land

• Google Marketing Live set for May 21
• Google is exploring ads in new AI Mode
• Google to change how Tag Manager works with Google Ads in April
• 4 SEO tips to boost click-through rate
• 8 common SEO mistakes to avoid