Conversations with MarTech

How influencer marketing became an essential marketing channel

With or without TikTok, influencer marketing will live on because it's built on platforms where buyers spend their time.

Marketing artificial intelligence (AI)

4 marketing ‘jobs to be done’ being transformed by genAI

GenAI is transforming marketing across 10+ roles — from research and content creation to platform enablement and campaign execution.

B2B marketing

Demand gen leaders say they struggle with the same stubborn challenges

The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions.

Email marketing

Is email dead?

It’s been declared obsolete, a relic of the past. Yet, here you are—checking it, relying on it, trusting it. Email isn’t dying; it’s evolving.

B2B marketing

How ChatGPT search reshapes the B2B buyer’s journey

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.

Marketing management

How a human-centric approach could fix reputational disasters in 2025

Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin.

First-party data

The marketer's first-party data checklist

Organizations that want to increase customer connections, offer personalized brand experiences, and increase ROI should build a first-party data strategy. Get started here.

Marketing management

Why marketing should own sales enablement technologies

These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.

Free online event

Your next big marketing breakthrough is closer than you think.

Churn got you curious? AI strategies feeling outdated? Get answers (and more) at MarTech, online March 25-26., for free.

See what’s in store

What else we're reading

• Who are the best brand CMOs in B2B tech? LinkedIn weighs in.
• Explaining the CDP market through the lens of “Star Wars: A New Hope”
• Take it for what it’s worth. Redditors share the best marketing they’ve seen lately.
• A recounting of how being a creator changed over five years.
• STOP THE PRESSES! Or consider pausing your blog strategy.
• What exactly is the connection between brand and SEO?

MarTech research

• NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors.
• NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms.
• NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors.
• Take a few minutes to answer the 2025 State of Your Stack Survey. Share with the community where your martech is headed in the next 18 to 24 months.

What they're saying

• “While 90% of business executives believe customers “highly trust” their companies, only 30% of consumers actually do. This disconnect between corporate perception and consumer reality is a problem — but not unsolvable.” – Shama Hyder in How a human-centric approach could fix reputational disasters in 2025
• “The ICP only gets us to the winners’ circle if we use it and evolve our thinking and doing. It means we need to give these customers what they want. And that is their success, not yours. Aligning your approach around this catalyst is the key to reaping its full benefits. Here are the three recommended steps.” – Scott Hornstein in Winning the race to profitability with a dynamic ICP

From Search Engine Land

• Google Analytics Report Collections: What you need to know
• YouTube citations in Google AI Overviews surge 25%
• How to fix ‘Blocked by robots.txt’ and ‘Indexed, though blocked by robots.txt’ errors in GSC
• Everything you need to know about Target CPA bidding
• Google Search now uses Speculation Rules API to make search faster