| Hilary Milnes When it comes to data sharing and acting as a brand resource, Alibaba has positioned itself as the antithesis to Amazon. |
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| Lucia Moses Branded content campaigns are notoriously time-consuming, so agencies are increasingly appointing creative experts to manage the process. |
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| Sponsored Content Telaria At first glance, a VMP might seem like a complex stack of disparate parts. However, having multiple pieces of vital technology housed under one roof is precisely what makes a VMP so powerful for today's publishers who are asked to juggle dozens of tools on a daily basis. Sponsored by Telaria. |
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| Jessica Davies The independent ad tech sector is overcrowded and the majority lacks differentiation, which are both contributing factors to the drive to consolidate. |
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| Kerry Flynn An Omnicom spokesperson said the agency "has not been contacted by the FBI.” Of course, that could change. |
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| Sponsored Content Viant Television viewers today are more distracted than ever, with the average U.S. household containing 13 connected devices competing for viewers' attention. Marketers agree (86 percent of them, in fact) that it's harder to capture consumer attention through TV alone, so how do you break through the noise? Sponsored by Viant. |
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| Sponsored Content The Media Trust Malware blockers ease workflows for ad and revenue operations teams but are still an imperfect band-aid solution to a persistent and deep-rooted problem. To cut through the chaff, here are 7 questions to ask when evaluating blocking providers. Sponsored by The Media Trust. |
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