While the influencer boom has created virtually unlimited options for brands to reach fans, it also created a serious problem for Adidas: consumer fatigue. Now, Adidas instead is looking to create its own influencers, driven by the insight that a large part of its target audience wants to create their own fame but couldn't because they lack the global reach a business like Adidas does.
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At Digiday Hot Topic: Advanced TV, we'll go deep to examine the opportunities and challenges in TV advertising as ad sellers aim to marry the best of TV with the best of digital. Reserve your spot next to a group of leading publishers now.
People are accustomed to instant replies through messaging apps, email and social media. In today’s omnichannel world, any effective customer service strategy must account for the sprawling variety of support channels that are now available to their consumers.
In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing.
While the industry hums with the potential of advanced TV, advertisers need careful consideration before getting too excited. It’s critical to collect and understand the facts about both advanced and linear TV in order to understand the present market — and plan for the future.
Agencies aren’t unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains.
