Most marketers who want to generate buzz, especially for a one-time event like a movie premiere, are looking to get the most eyeballs as fast as possible. But Amazon's mega-delivery stunt for Jurassic World: Fallen Kingdom played a longer game--one that's still going--and took engagement to a level rarely (if ever) seen with PR-drumming activations....
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June 15, 2018
AdFreak
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