| Happy Wednesday! Today we look at how Automat Technologies’ AI chatbots helped DTC hair care brand amika, increase its website revenue by 30 percent. The partnership came in at a crucial moment for amika. After COVID-19 hit, their traditional distribution channel went down and they had to prioritize DTC ecommerce. Automat directly generated 30% of additional online revenue. Also Lomit Patel, VP of Growth at IMVU, provides an overview on the pros and cons to consider when building or buying an AI martech solution. He writes: Buy if it enables you to start generating revenue sooner. Build it if it enables you to start generating revenue sooner if you have the resources to do it successfully. AI in Marketing Virtual Summit We are hosting an exclusive AI in Marketing Summit (half day) on June 25 alongside IBM Watson Advertising, Adobe and Salesforce, which brings together leading experts (Brian Solis included) and innovative AI marketing technologies from around the world. The the virtual event, we will be exploring how to harness the power of AI to rapidly transform the way in which you communicate with your customers. In addition to three keynote sessions, there will also be a showcase (no sales pitches, 15 minute show and tell) of some of the leading Marketing AI technology companies as well as virtual speed networking. You can register for free using this unique link: https://virtual.clickz.com/ | 
