Private Relay could be a precursor to Apple using technical solutions to break fingerprinting, say ad execs.
| Apple has told ad execs fingerprinting is off-limits but doesn’t seem to be aggressively enforcing this policy. Few, however, believe this perceived inaction will last. Eventually, Apple won’t need to enforce a policy like ATT to rid its mobile operating system of fingerprinting — it will have the technology to block it from ever happening in the first place. The reason: Private Relay. Read more below. Private Relay could be a precursor to Apple using technical solutions to break fingerprinting, say ad execs. In this week's Digiday+ Media Briefing, platforms, data and privacy reporter Kate Kaye talks with publishers about what Google extending the third-party cookie's expiration date means for their advertising businesses. TikTok sounds are the new jingles, according to Gallery Media which updated the old school ad strategy for the 21st century. Outdoor workspaces are getting extra attention and investment as employers look to provide areas employees can feel comfortable and safe in when they return to the office. Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. Other things to know about From Best Use of Video to Leader of the Year, The Digiday Awards will honor the companies, campaigns and creative modernizing media and marketing. See the full list of categories and submit your entry today. Hear from experts at Instacart and LiveIntent on July 14 at 12 p.m. EDT as they unpack ways that retailers are commercializing and monetizing their first-party audience data and driving brand success stories. Sponsored by LiveIntent. Future-proofing and advancing data-driven marketing strategies can feel daunting with the 80-plus identity solutions available. Join industry leaders as they discuss steps brands and their partners can take to implement these solutions effectively. Sponsored by Alliant. | | |
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