Good morning, Marketer, may your data always be good!

I miss in-person conferences. The people, all the new info, hotel rooms, everything. I even miss the swag. But…I haven’t been to any since, well, you know. I didn’t even go to this year’s Pax East, my favorite gaming con, and they’ve got great health protocols.

That’s how I’m feeling, but what about you? Are you comfortable going to events? Is it a case-by-case situation? We’d really like to know. Would you mind taking our survey? It’s very brief (3 minutes if you type slowly). Thanks.

Constantine von Hoffman,
Managing Editor

Will in-person events continue to be impacted as COVID constantly reinvents itself?

With COVID seemingly never more transmissible, are marketers becoming more hesitant about attending live events? Take our quick survey.

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Study: Marketing automation teams mired in execution, neglecting strategic priorities

A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. 

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Marketers say biggest challenge is getting cross-department alignment

Customers today want new insights, more content and less interaction with sellers.

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Webinar: Unlock the Power of TikTok for Your Social Strategy

With 800 million active users worldwide, TikTok is influencing a whole new generation of social media users and consumers. Don’t get left behind.

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Why we care about virtual events: The ultimate marketers’ guide

Everything you need to know about online and virtual events in our increasingly digital world.

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The 5 steps marketing leaders practice during digital transformation

Learn how marketing leaders succeed with digital work management solutions during the hybrid work era.

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Using analytics to optimize marketing spend and drive sales

CarMax maps out their growing omnichannel marketing analytics strategy.

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Is the metaverse going to go big or go home?

Some statistics to help you come to your own conclusion.

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