How Aston Martin's F1 team drives awareness for its carmaker parent brand At Silverstone this weekend, Aston Martin looks to TikTok to connect sports fans with its luxury proposition. Additional coverage: - Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1.
- In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research.
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| | | | | At Silverstone this weekend, Aston Martin looks to TikTok to connect sports fans with its luxury proposition. | | |
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howdy! | | | | | Now that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1. | | |
| Advertisement |  | | |
| | | | | Rewarded video and custom playable mobile game ads create emotional connections with gamers and boost brand awareness. | | |
howdy! | | | | | In this edition of the Digiday+ Research Briefing, we examine how programmatic advertising is opening up the Olympics to more advertisers, why some social platforms are distancing themselves from the social media label, and how Walmart and Target are gaining ground in retail media, as seen in recent data from Digiday+ Research. | | |
| | | | | From Digiday’s sister brand Modern Retail: According to a new survey, marketers are eager to see what generative AI can do for them, but they’re concerned about doing something harmful or unethical. Join this virtual event on July 16 at 1 p.m. ET for more insights into how brands implement generative AI. | | |
howdy! | | | | | Agency group’s CEO outlines plan to redefine brand building with cultural relevance in a performance-driven world. | | |
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| | | | | Learn how nostalgic and educational streaming content fosters deeper family connections and offers advertisers critical opportunities, as shown by Disney Advertising's latest research. | | |
howdy! | | | | | This week’s Future of TV Briefing recaps the top stories from the first six months of 2024. | | |
howdy! | | | | | Eden Collective helps other shops with their performance media needs as well as analytics and strategic input that would require too much effort to build from scratch. | | |
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