One attention metrics firm, Adelaide, has made headway into getting its AU attention metric incorporated into the flow of programmatic vendors, which are responsible for more and more investment in media by the year. Read more here. Additional coverage: - The New York Times-owned The Athletic just got into the ads business. Here’s a look at why.
- Digiday+ Research surveyed agencies and brands to find out whether they're expecting a recession in the coming months and, more importantly, what they're planning to do about it.
- Dr. Squatch, a direct-to-consumer men's personal care brand, has partnered up with NFL pro quarterback Justin Herbert to target football fans through television and social media.
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| | | | | In the never-ending search to better optimize media buying and planning, attention metrics seems to be gaining ground as a means of determining business outcomes. | | |
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howdy! | | | | | In many ways, ads are a harsh fact of life for publishers. If they want to have any sort of longevity beyond a certain level then chances are they need to sell more ads – even if doing so sucks them further into the proverbial race to the bottom that is online advertising. | | |
| | | | | Advertisers, as the way of thinking about affiliates and how they can support advertisers expands, we want to know how you’re approaching partner marketing for 2023. | | |
| Advertisement |  | | |
howdy! | | | | | Digiday+ Research surveyed agencies and brands to find out whether they’re expecting a recession in the coming months and, more importantly, what they’re planning to do about it. | | |
| | | | | Social media and customer feedback platforms are some of the most effective tools for improving CX. The data collected from these digital interactions helps brands understand their audiences. | | |
howdy! | | | | | Dr. Squatch, a direct-to-consumer men’s personal care brand, has partnered up with NFL pro quarterback Justin Herbert to target football fans through television and social media. | | |
| Advertisement |  | | |
| | | | | Brands are driving conversions by honing their customer experience across platforms and devices, making it easier for customers to find the products and service they want. | | |
howdy! | | | | | McKinsey believes it’s time to look at the e-commerce and retail media as one big industry, encompassing all the advertisers, retail media firms, media companies and shoulder industries that serve them. | | |
howdy! | | | | | Dr. Squatch, a direct-to-consumer men’s personal care brand, has partnered up with NFL pro quarterback Justin Herbert to target football fans through television and social media. | | |
| | | | | On the latest episode of the Digiday Podcast, co-hosts Kayleigh Barber and Tim Peterson recap the recent trends and changes that occurred in the media industry. |
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