The New York Times / Lauren Hirsch and Benjamin Mullin
Press Gazette / Freddy Mayhew
How “super articles” boosted online engagement and subscriptions for Politiken →“Denmark’s biggest-selling national newspaper, Politiken, has boosted engagement and page views with the creation of what it calls ‘super articles.’ These online features use all the features of its CUE content management system to create articles which incorporate images, video, graphics, animations, pictures and video. Over the last two years, Politiken’s digital storytelling group has published about 100 super articles. On average a super article records triple the amount of page impressions – about 12,000 compared to about 3,800 for all other articles published by the newsbrand.”
TechCrunch / Ingrid Lunden
Beehiiv, a newsletter platform, gets $12.5M in its inbox →“NYC-based beehiiv was launched in October 2021, and since then, on some $4 million of prior funding, it’s amassed a network of 7,500 active newsletters that collectively have 35 million unique readers and see 350 million monthly impressions…For some comparison, beehiiv’s most obvious rival, Substack, says it has 35 million ‘active’ subscribers, which includes 2 million paid subscriptions. The latter is the focus of Substack’s newsletter business model: it takes a 10% cut on those subscription revenues.”
CNN / Anna Chernova, Sophie Tanno and Jo Shelley
The New York Times / Benjamin Mullin
The Verge / Amrita Khalid
Why Spotify’s podcast experiment went off the rails →“Spotify isn’t selling anything that’s unique in the world of podcasting. And that may be why Spotify’s strategy around content is shifting: while Trevor Noah’s podcast — due later this year — will be a Spotify Original, it won’t be exclusive to the platform. This will be a win for Noah’s podcast, which will gain more exposure. But it’s also a pivot for Spotify, which has kept many of its original shows in its walled garden.”
Rest of World / Caiwei Chen
China’s banned online communities have found a new home on Reddit →“Reddit’s unique appeal among exiled Chinese internet users is its community-moderated, interest-based discussion format, which allows more fringe voices to thrive. According to Deng Jinju, a 25-year-old product manager and former member of Douban’s now-defunct Goose Group, Reddit is a social media platform that is more issue-driven than influencer-driven, granting greater visibility to ordinary users.”
Second Rough Draft, Substack / Richard J. Tofel
Great newspapers and the problem of underspending billionaires →“The problems at the Washington Post under Jeff Bezos and the Los Angeles Times under Patrick Soon-Shiong seem to me to have an important common element: owners who have made significant investments, but have now apparently drawn a line short of what’s necessary for their publications to thrive with readers.”
The Journalist's Resource / Clark Merrefield
The Guardian / Katie Thornton
New York Times / Kate Dwyer