How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue Amazon's ascendancy on Madison Avenue has been clear for some time. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year. Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of its ambitions was laid bare when it started to explicitly state its media revenues last year. | | |
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howdy! | | | | | Companies are setting their sights past OpenAI’s free version and integrating their own data sets for new ads, bots and idea generators. | | |
| | | | | Reinforcing trust is crucial for publishers, but as clickbait ads find their way onto sites, they’re alienating audiences and damaging site metrics. | | |
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howdy! | | | | | Digiday reached out to four experts to figure out how brands’ spending in the metaverse might change as they tighten the purse straps in preparation for a recession. Here are some of the biggest takeaways. | | |
| | | | | Download this publisher guide to learn how advertisers are running successful CTV campaigns with SSPs. | | |
howdy! | | | | | Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. | | |
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| | | | | Video advertising platforms are helping brands ensure ads are safe while taking campaign performance and audience makeup into account. | | |
howdy! | | | | | The big media agencies are asking ad tech vendors to create tools they can use themselves to separate the wheat from the chaff in the open auction. | | |
howdy! | | | | | The platform has lowered the eligibility threshold to earn from its Partner Program, meaning more creators can take advantage of its Shorts rev share deal | | |
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