Good morning, Marketer, and is the pendulum swinging?
In the years that I’ve been involved in the martech space I’ve seen the pendulum swing from the idea of a complete and comprehensive single-vendor suite to tie all your marketing processes together to stacks built from countless best-of-breed point solutions.
Actually, it’s a three-way pendulum, because recently it’s been moving towards a central solution serving as a hub with best-of-breed apps plugged in.
I’ve heard some strong opinions this week on the future of the martech stack and I’d love to know how you’re seeing it. Let me know: kdavis@thirddoormedia.com.
Kim Davis,
Editorial Director
