BizBash Buzz

THIS WEEK IN EVENTS

How Beauty Brand Shiseido Pulled Off 9 Distinct Events in 3 Days

For its annual beach house, the brand opted for a more intimate, curated experience than previous years—but the logistical undertaking was anything but small.

Why Booking.com’s Latest Accommodations Included Unlimited Ice Cream
and Toppings

The global travel leader celebrated National Ice Cream Day by treating a few lucky guests to an overnight stay in a private ice cream truck.

Your One-Stop Shop for Meetings & Events

Whether you are planning a virtual,
in-person or hybrid event, Convene takes the stress out of planning with our best-in-class technology and a dedicated team of production experts.
Learn more.

Case Study: How Anheuser-Busch Has Created Innovative Events During the Pandemic

Anheuser-Busch's head of experiential offers an in-depth look at how the brand's marketing and event strategy has evolved.

How Cheers in a Box Is
Offering Custom Gifting and Virtual Experiences

Cheers in a Box curates fun virtual experiences in addition to its renowned
gift boxes.

SPONSOR SPOTLIGHT

Convene

Convene Studio simplifies virtual and hybrid events by pairing professional production services with full-scale technology at a Convene location or your venue. Just choose virtual or hybrid for your next event, and we’ll take care of the rest.

INDUSTRY NEWS

LOS ANGELES: The Harvest Festival Original Art & Craft Show will return for its 49th annual event at the Ventura County Fairgrounds from Oct. 1-3. The festival is open to guests of all ages and there will be more than 24,000 handmade creations to choose from, as well as specialty foods, exhibits for kids, strolling performers and opportunities to give back to the community. Tickets are good for the entire weekend, and anyone who brings non-perishable items will receive $2 off their ticket price.

NEW ORLEANS: The New Orleans Jazz Fest has been canceled this year due to rising COVID-19 concerns in Louisiana. The event, which had planned to feature performers like The Rolling Stones, Lizzo and Foo Fighters, had been scheduled for Oct. 8-17. All tickets will be refunded, and organizers are planning the next festival for April 29 to May 8, 2022.

NEW YORK: Fleuriste St. Germain, a pop-up experience from St-Germain elderflower liqueur along with American Ballet Theater principal dancer James Whiteside and fashion designer Laura Kim, will open in New York from Aug. 12-15. The free flower show-cum-cocktail bar will feature custom beverages, exclusive ballet performances and more.

Refinery29’s wildly popular 29Rooms will return to New York from Dec. 2-12, taking place in Manhattan for the first time with a “Make Contact” theme. The space, built in collaboration with various artists, creators and brands, will feature 29 activations centered around the themes of dating, dancing, socializing and celebrating. It will be held at The Market Line on the Lower East Side, and proof of vaccination will be mandatory for guests. Tickets are on sale now.

PHOENIX/SCOTTSDALE: Sports betting and digital gaming entertainment company BetMGM has announced new partnerships with Gila River Hotels & Casinos and the Arizona Cardinals for retail and online sports betting, establishing its first relationships in the state of Arizona. The company also plans to open retail sportsbooks at the three Arizona Gila River properties and at State Farm Stadium in time for the 2022 NFL season.

What's happening on the event scene in your city? Email us and share the news!