DAILY SCOOP

United only airline to mandate staff vaccinations, videos with longer descriptions rank higher on YouTube, and Twitter suspends Marjorie Taylor Greene again

Also: Cuomo resigns, Google creates kid-focused privacy policies, and Pizza Hut introduces plant-based pepperoni.

MARKETING

How behavioral marketing affects PR playbooks

A little knowledge of the human condition can be invaluable in getting audiences to take action.

SOCIAL MEDIA

Be ‘incredibly aware of resources and bandwidth’ when creating social media content, says TIME’s senior social strategy manager

Learn how the legacy publication stays nimble with its social strategies and what’s ahead for social media pros.

REMOTE CULTURE

47 ways to reengage employees headed for the exits

After more than a year of crisis and more uncertainty on the horizon, engaging workers has never been more important. Consider these strategies.

A DAY IN THE LIFE

Interdependence PR’s Matthew Aversa: ‘Practice patience’

The vice president of entertainment for his agency shares top tools and tactics for finding your groove in comms in a hectic year.

RAGAN AWARDS

Announcing Ragan’s 2021 Media Relations Awards finalists

Congratulations to the impressive finalists on this year's list!

DAILY SCOOP

Time's Up chairwoman resigns amid Cuomo ties, social media design mistakes to avoid, and Norwegian Cruise Line wins right to require vax proof

Also: Coke ads respond to backlash over formula change, hospitality and travel brands hopeful for business travel and Snickers pulls homophobic ad.

PR INDUSTRY

If the PR industry wants to be more inclusive, it must pay its interns

Here’s how one PRSSA student breaks down the very real costs facing entry-level employees, and the perils of ignoring the barriers facing aspiring pros.

RESEARCH SNAPSHOT

Report: Only 8% of PR pitches result in media coverage

The data is a reminder about the tough task facing medio relations campaigns, as well as proof the value PR brings to the table.

SOCIAL MEDIA

How to make your social media video sticky

Video is an increasingly popular content type online, but there’s more to it than just hitting the record button.

DAILY SCOOP

UN issues dire climate change warning with call to action, American shoppers forgo sustainability for e-commerce convenience, and Live Nation lets touring artists set vax rules

Also: Tide makes documentary series to promote homeless outreach, FTC blasts Facebook’s defense of researcher ban, and Colorado Rockies investigate racial slur.

PR INDUSTRY

When should a PR pro give away advice for free?

For freelancers, the question of how much to volunteer is ever-present.

THE WORKPLACE

5 perks that will draw workers back to the office

Steering people back into an in-person setting will raise expenses–and maybe some hackles–but try these ideas to rebuild camaraderie, reestablish connections and reinvigorate your staffers.

EXECUTIVE COMMUNICATION

How leaders can give themselves the permission to pause

As the ongoing stress of the pandemic forces a breakneck pace of innovation and pivot after pivot, how can exhausted executives create space for people to take a break?