Jun 25, 2024

Marketing and IT are, so far, the only business functions getting a significant ROI from artificial intelligence. While that’s reassuring for marketers, it’s not very specific. Wouldn’t it be great to learn how big brands are using AI? Brands like Mailchimp, Klarna, JPMorgan Chase and Mars, perhaps? Taylor Peterson has exactly that for you and it’s right here.

Also, could you do us a small favor and take our brief MarTech Replacement Survey? Thanks.

Constantine von Hoffman
Managing Editor

Marketing artificial intelligence (AI)

How brands like Klarna and Mars are using AI in marketing operations

Learn how four big brands use generative AI to streamline marketing, from creative ideation and copywriting to data analysis and advertising.

Marketing management

Why psychological safety is the key to marketing team innovation

Unlock-psychological-safety-with-the-SCARF-model

Marketing leaders need to understand the brain's role in minimizing threats and maximizing rewards to transform team dynamics.

B2C marketing

EU charges Apple with violating anti-competitiveness law

The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore.

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

6-ways-to-use-generative-AI-for-your-marketing

Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

MarTechBot

Connecting digital experience to strategy: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience.

Email marketing

4 tips to build customer loyalty with email

Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement.

Marketing analytics

Myth vs reality: The truth about digital analytics

There’s so much marketing fluff and conflicting information out there it’s hard to know what to believe. It’s time to breakdown the biggest claims digital analytics vendors make, why they matter, and the truth about it all.

Customer data platform (CDP)