The Olympics start Friday and it’s almost as important to marketers as to the athletes who are competing. The Paris games are focusing on women’s sports as a way to increase parity. Editor Chris Wood has an in-depth look at how marketers are hoping the focus on women’s sports will help build consumer loyalty that will last long after these Olympics are done.
Also, Mike Ruff explains how to get past the AI hype and effectively integrate it into your campaigns, from planning to execution and analysis.
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Constantine von Hoffman
Managing Editor
