How brand managers should define 'luxury'

How brand managers should define 'luxury'How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? Phil York, Infiniti’s senior director of global marketing and brand, says it’s important to understand how consumers’ desires and needs are changing.

MARKETING How consumers’ ideas about ‘luxury’ are changing How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? Phil York, Infiniti’s senior director of global marketing and brand, says it’s important to understand how consumers’ desires and needs are changing. CONTINUE READING...     Follow us:

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