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| Diving deep into the duopoly By Lauren Johnson Fiat Chrysler Automobiles, a $1 billion U.S. advertiser, is fed up with playing by Facebook's rules. As a result, the carmaker concocted its own set of measurement standards that combine video views with a layer of additional stats, prodded by what it sees as a lack of comparability for Facebook to other media it buys.... Read more » |
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| Lots of Facebook data news By Christopher Heine |
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| Promoted Content by Marketo | | Stop marketing and start engaging |
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| Aims to take the format beyond Facebook and Snapchat By Marty Swant |
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| It now has 200 million daily active users By Marty Swant |
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| Plus, research shows users are heavy shoppers By Lauren Johnson As Snap looks to build out an advertising business to rival Facebook's and Google's, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements. The new ad product, Snap to Store, looks at the number of people who go to a store within one week... Read more » |
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| The event for Groups page admins will take place in Chicago By Marty Swant Facebook wants to help turn online "friends" into offline friends with its inaugural Communities Summit this summer. "Community" is one of those warm, fuzzy, ambitious and yet ambiguous words used by the tech world to describe online relationships. However, the event--which will be held in Chicago on June 22 and 23--marks the next tangible step... Read more » |
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| And how the ATL got the nickname 'Transaction Alley' By Marty Swant Over the past few years, Atlanta has become somewhat of a Southern powerhouse in the financial technology world, attracting companies, talent and revenue that have put the Empire City of the South at the center of the burgeoning industry known as fintech. While Atlanta might be more famous for peaches than processing payments, the city... Read more » |
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| Featured Jobs | | strand remote | | Register Tape Network, RTN Texarkana, TX | | Register Tape Network, RTN Roanoke, VA | | Register Tape Network, RTN Winston Salem, NC | | Register Tape Network, RTN Rochester, NY | | |
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| Working with Moat, Integral Ad Sciences, Nielsen and comScore By Marty Swant Twitter is adding more companies to its roster of third-party measurement partners, which it says will help brands better verify audience segments and video ad viewability. Today, the company announced it's now partnering with Moat and Integral Ad Science and will soon expand its existing partnerships with Nielsen and comScore, potentially giving the social media... Read more » |
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| Its creators generate almost 7 billion video views monthly By Sami Main With rising advertiser concerns over messages placed on controversial YouTube videos, Studio71 will offer direct media buys through a programmatic guaranteed solution. The multichannel network is home to more than 600 creators including Lilly Singh, Rhett & Link, and Logan Paul. Thanks to its stable of creators, Studio71 aims to help advertisers sidestep issues of... Read more » |
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| Tells the tale of secrets, sexuality and buried treasure in Alabama By Sami Main A podcast nearly four years in the making, S-Town is the first project from Serial Productions, a company Sarah Koenig and Julie Snyder formed after their hit 2014 podcast, Serial, consumed the internet. Reporting for the project started in 2013, and S-Town premiered on March 28 with all seven episodes, or chapters, available for download.... Read more » |
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